From ballot measures to bike sharing to product launches, I've been closely involved in communications campaigns that build support for initiatives, increase awareness for organizations, and create a taste for new products on the market.
In 2014, I was part of a small task force that placed a historic transportation infrastructure bond on San Francisco's November ballot. The last time a measure like this was on the ballot was in the 1960s, and it failed.
I led the media strategy to gain support for the bond and was also key player in message development, content creation and internal communications.
The result? We placed the bond on the ballot with unanimous political support, secured endorsements by all key editorial boards, and the bond ultimately passed with a resounding 72 percent of the public vote.
Every year in San Francisco, about 30 people lose their lives and over 200 more are seriously injured while traveling on city streets. To combat this, San Francisco recently adopted a policy called Vision Zero, with the goal to eliminate all traffic deaths by 2024
I'm focused on our city's communications strategies to raise awareness around this public health issue. Our key message: these deaths and injuries are unacceptable and preventable.
I'm thrilled to be executing media strategy, content development and overall awareness building for this extremely important issue.
In 2013, a bike share system was launched in the San Francisco Bay Area.
I was San Francisco's communications lead, managing messaging, advertising placement, community outreach, media relations and content development.
After a successful launch, it was clear that San Francisco would be the hub for the regional system as it held the most members, trips and equipment. I take part in the system's ongoing marketing efforts, specific to San Francisco
One of my ideas that turned into a popular campaign was #PrideBike. To show support for city's LGBT community and Pride Week, we created one, rainbow-colored bike in the entire bike share system. The campaign encouraged people to try, find and ride this "unicorn" bike, through its own novelty and incentives secured in partnership with local San Francisco businesses.